Mochidoki, opens in a new tab has been selling its mochi ice cream, opens in a new tab to hospitality partners since 2015, and has more recently embraced a direct-to-consumer strategy, shipping its adorable and icy treats to patrons in 23 states and more on the way. Further capitalizing on this promising growth, Mochidoki opened, opens in a new tab its first physical storefront in the trendy SoHo shopping district in NYC at the beginning of March, and has remained open for contact-free delivery and pickup during the Covid-19 shutdown, offering quarantined consumers its delightful mochi ice cream alongside other mochi-based confections—including a stunning matcha mochi treat that is topped with meringue and gold leaf—during this stressful time.