Mochidoki is a specialty mochi ice cream company. 

This isn’t your run-of-the-mill grocery store mochi ice cream -- they take the flavors and quality to the next level. 

Mochidoki Founder/CEO Ken Gordon said, "Our mantra of 'imagination in every bite' really drives us in the right direction in terms of having quality flavors, unique flavors, as well as creations that are done with excellence in the pastry field. I always get amazed."

The company has a brand new flagship location in SoHo that had a bit of a rocky start, to say the least. 

"We opened on the day before COVID shut the city down," Gordon said. "So it was it was very hard initially."

What kept the brand alive before they could reopen was their ability to ship their specialty treats to dozens of states around the country. This e-commerce aspect of the business is still going well,  but as of June, their SoHo location is back in action.