Consumers are seeking higher quality. Why?

More than ever, consumers are seeking higher quality foods. There are countless factors that contribute to why but one thing is certain–these trends are likely to continue as consumers become more aware of the impact of their choices on their health, the environment, and their overall enjoyment of food.


Mochidoki Passionfruit Mochi Ice Cream Fruit Ingredients


  • Health concerns: Many consumers are becoming more aware of the impact that food can have on their health and are therefore seeking out products that are made with high-quality ingredients and are free from additives and preservatives. These types of ingredients are often considered to be of better because they are less processed and more natural, which can make them healthier and more nutritious.
  • Sustainability: Consumers are also becoming more conscious about the environmental impact of their food choices and are looking for products that are sustainably produced and have a smaller carbon footprint. This may include products that are organic, locally grown, or produced using sustainable farming practices.

Mochidoki Vanilla Bean Ingredient Mochi Ice Cream

  • Taste and enjoyment: Some consumers simply prefer the taste and enjoyment of higher quality food products. They may find that these products have a more complex flavor profile and a higher level of freshness, which makes them more appealing.
  • Food allergies and sensitivities: Some consumers may be seeking higher quality food products because they have food allergies or sensitivities and need to avoid certain ingredients. These consumers may look for products that are made with pure, unprocessed ingredients and are free from allergens such as peanuts, gluten, or soy.
  • Transparency and trust: Many consumers also value transparency and trust when it comes to the food they consume. They may look for products that are made by companies with a strong reputation for quality and integrity, and that are transparent about their ingredients and production processes.

At Mochidoki, we take all the above into consideration when crafting our mochi. Our core values guide everything we do, from sourcing premium, globally inspired ingredients to employing hard-working, unique individuals that mix well and reach for the best. Visit our 'About Us' section of our website to learn more!